#SWcebu and The Filipino Voice
Most Americans hear a Filipino voice when they call their online travel site or credit card helpdesk. Seldom realized is that the Filipino voice can be heard throughout their daily activity. But to hear it, the American needs to listen with their eyes, bodies and fingers…not just their ears.

-Watching the Oscars? A Cebuano voice designed many of the gowns. Monique Lhuillier
-Having cocktails at Lucy Liu or Brad Pitt’s house? A Cebuano voice designed and crafted the furniture. Kenneth Cobonpue
-Typing endlessly to quickly share your thoughts on #FB? A Filipino voice innovated the logic chip set that made computers much more powerful, compact and affordable. Dr. Diosado Banato
-Studying about the Lunar Landings in school? A Filipino voice lead the Lunar Rover development. Eduardo San Juan

The Filipino voice HAS, IS and CAN BE strong. Entrepreneurs in local business, like Jay Aldeguer, have been innovating for centuries. Additionally, Filipinos in Engineering, Design and even Film & Media have found a global foothold in crafting their entrepreneurial spirit. But this is not so for the tech-venturer who has been mostly sharing his/her knowledge ‘supporting the growth’ instead of ‘spearheading the path’.
In this century, it seems the internal voice of the common digital Filipino has been muted, reduced to a service-only, or USER setting. I have watched millions get sucked into the comfort and welfare that enterprise solutions can provide a family. This is soon to change. With the help of many sponsors and people like my friend @daveove, Cebuano’s will now experience http://cebu.startupweekend.org @swcbbu. The takeaway? This experience will have a beginning, middle and end. Those who attend will be a part of something that ships. Where it sails no one knows. What is known is that it will all be wrapped up in 54 hours. Time to come up with the next idea…Moving on!
I’m not 100% sold on the fanboy mindset STARTUP’s have propelled around the globe. But I am in favor of providing mentorship and a framework for aspiring entrepreneurs to find their voice and shout it loud. I’m a fan of setting an environment where failure = growth instead of a deduction of wage. I’m a fan of terms like exacting, pivot and moving on. But while I was raised in an environment that nurtured these terms, others were not. This past decade has had such a dramatic change on culture and daily life in places like Cebu that events like STARTUP WEEKEND and the team that put on @swcbbu are all the more needed to inspire, guide and be the stage for many to find their floundering voice. A place for those to find and accept their challenges, drive their ideas forward, learn to ship, fail, ship, succeed… again, and again, and again.
There are many STARTUP WEEKEND’s. Why am I excited for this specific STARTUP WEEKEND? Limitation creates opportunities. The blend of lifestyle in Cebu makes it a perfect incubator for ‘what’s next’ on the digital frontier. If all is equal in terms of understanding, more breakout ideas and disruption will come from an unpredictable city like Cebu rather than the more predictable Seattle. Additionally, one of the Philippines’ leading venture capitalist Manny Pangilinan finally started shouting that it’s OK TO FAIL. This is huge for a community where a college degree is required to work at McDonalds!
I have faith in the Filipino techies PIVOTING to the next level. Only time will tell. In the meantime, what are you doing this weekend? Make a plan…a lot can happen in 54 hours!













